
Don Warner has been in marketing, sales, and
public relations as an entrepreneur, services provider, and writer
in the United States and United Kingdom for over four decades.
Before starting The Planned Growth Company
in 1992, Don spent ten years in Anglo-American trade, primarily
as an entrepreneur in
the computer services industry. He obtained the marketing rights
to products, prepared and implemented marketing plans, and often
served as the principle salesperson. Customers included many
large corporations including Fortune 500 companies as well as federal,
state, and local governments. Don's two main companies, Scientific & Business
Systems (U.S.) and Software Marketing International (U.K.), were
acquired by larger firms.
While living in the United Kingdom, Don founded
and managed a marketing consulting firm with major international
clients. He also has been
a registered representative and public relations consultant with
Ruder+Finn Inc., one of the top ten public relations firms in the
world. His career began during his sophomore year in college with
Compton Advertising,
where he
helped
organize
a
Motivation
Research
Department
and pioneer in-depth interviews, a forerunner of today's focus
groups.
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