Your Marketing As It Stands Now

Free online self-evaluation

Answer the following questions:

1. Our company has one person responsible for marketing.
Always   Most of the time   Sometimes   Occasionally   Never

2. That person is supported with full-time or part-time assistance.
Always   Most of the time   Sometimes   Occasionally   Never

3. I have a separate line item in my budget for marketing.
Always   Most of the time   Sometimes   Occasionally   Never

4. Positioning is the ground a business stands on. I know how my company is positioned in the      marketplace.
Absolutely   Pretty much  a little   I really don't know   No clue

5. In the last six months, how many marketing activities for your company have you participated in?
15 or more   11-15   6-10   1-5   None

6. How many leads did you generate during that time?
31 or more   21-30   11-20   1-10   None

7. Out of those leads, how many converted (that is, how many resulted in a purchase)?
31 or more   21-30   11-20   1-10   None

8.I track unit and dollar sales (the amount each customer spent on products and services).
Always   Most of the time   Sometimes   Occasionally   Never

9. I know why my prospects bought - or walked.
Absolutely   Pretty much  A little   I really don't know   No clue

10. Compared to my competition, I think my marketing is...
Outstanding   Good   About the same   Not as good   I have no idea

11. I prepare a six month or yearly marketing plan.
Always   Most of the time   Sometimes   Occasionally   Never

12. Our company's sales forecasts (targets) are prepared based on our current marketing plan and our      company's track record.
Always   Most of the time   Sometimes   Occasionally   Never

13. I am satisfied with my company's marketing.
Always   Most of the time   Sometimes   Occasionally   Never


 

©2009 Marketing for Smarties All Rights Reserved.  •  Powered by J3media, inc.  •  Designed by Free CSS Templates.